As we’ve already established, your brand is your reputation – the things you’re known for and the things people count on you to deliver – to strike a chord with your target audience, your brand must be designed with their needs in mind, and in defining this brand you can achieve the following:
★ Confirm yourself as an industry subject matter expert and thought leader - the go-to person for your areas of expertise; people know that they can always rely on you for certain things and this will reinforce your reputation
★ Draw together your key personal and business attributes, and showcase your leadership qualities that drive high-performing teams to deliver on goals, grow revenues, increase profitability, boost productivity, lower costs, etc.
★ Understand your ROI value to your target companies and what differentiates you from your competition
★ Clearly communicate your value and good fit qualities when you network and interview
★ Stand out above your competition in your career marketing materials (resume, bio, online profiles, etc.).
Branding generates chemistry for who you are, what you’re like to work with, how you make things happen, and what
you have to offer that no one else does - your unique value proposition.
So dig out your old CV or resume, dust off your Executive Bio, and take a look at your LinkedIn profile, and ask yourself whether these are truly reflective of your Personal Brand, what you are capable of, and if they will motivate someone to
meet up with you.